Wednesday, May 6, 2020

Marketing in an Age of Social Mobility †MyAssignmenthelp.com

Question: Discuss about the Marketing in an Age of Social Mobility. Answer: Introduction: Over the past few years, transnational marketing has become an important aspect of every global business. Precisely, it refers to the marketing of a companys goods and services over and beyond its home countrys boundary. It is important to note that such marketing involves taking into consideration the differences between national markets while taking into account the linguistic and cultural differences as well as territories. In this regard, the marketing leadership must possess some skills and competencies to ensure a successful penetration into foreign markets. A transnational marketing leader must develop a critical sense of sensitivity to the cultural diversities that may exist between their home country and that of their target market country (Clawson, 2014). They must possess the understanding that their culture and background are not inherently superior to that of the other country in order to reach out and appeal to the new transnational market (Clawson, 2014). By so doing, the marketing leadership will be able to master the workings of the global culture management. Adopts transformational leadership In order to be successful, a transnational leader must adopt a transformational leadership approach. This entails being able to articulate a compelling vision of the marketing goals and visions of the companys future in the new market (Clawson, 2014). In addition, they must be able to set out clear plans on how to achieve marketing goals in the foreign country. In so doing, the firm will be able to infuse the new market successfully. Marketing leaders on the international scale should be able to think strategically about marketing their products using the best teams. In order to achieve this aspect, the leader must be able to understand how marketing works in the global arena and adopt methods that work towards the attainment of positive results (Roy, 2017). Ordinarily, transactional marketing focuses on single point of sale transactions made by a company. For this reason, the marketing approach emphasizes on maximizing the volume of individual sales instead of the relationship with the buyer (Rouse, n.d.). Some of the main aspects of transactional marketing include the placement and promotion of the product. Mobility has a great contribution to transactional marketing as a factor (Fulgoni, 2013). Specifically, the marketing firm must ensure that the customers can find the product in the market as well as have the urge to purchase it immediately. Mobile media is continuously changing consumer habits and their path to purchase is disrupted by technology (Fulgoni, 2013). Therefore, in this case, the firm may employ modern and mobile forms of marketing to reach out to a greater audience and target market and, thus allowing the firm to make many sales and maximize on the volume of sales of their products (Ruizjr, 2015). In this regard, mobil ity contributes to transactional marketing as a factor. References Clawson, J. (n.d.). 11 Key Characteristics of a Global Business Leader. University of Virginia-Darden School of Business . Retrieved March 29, 2018, from https://ideas.darden.virginia.edu/2014/01/11-key-characteristics-of-a-global-business-leader/ Fulgoni, G. (2013). Marketing in an Age of Social Mobility. Comscore. Retrieved March 29, 2018, from https://www.comscore.com/Insights/Presentations-and-Whitepapers/2013/Marketing-in-an-Age-of-Social-Mobility Johnston, K. (n.d.). What Is an Example of Transactional Marketing management?. Chron. Retrieved March 29, 2018, from https://smallbusiness.chron.com/example-transactional-marketing-25886.html Rouse, M. (n.d.). Transactional Marketing. Tech Target. Retrieved March 29, 2018, from https://searchcrm.techtarget.com/definition/transactional-marketing Roy, E. (n.d.). Two leadership qualities every good leader needs to learn. Trade Ready . Retrieved March 29, 2018, from https://www.tradeready.ca/2017/topics/import-export-trade-management/two-leadership-qualities-every-good-leader-needs-learn/

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